Slogans and Taglines, Editing and More
For it’s your time, to break through
You don’t have to go that way, that fast, or that far, for here on the ground I’ll craft your one-of-a-kind message and ready it for any or all media of your choice – one that will break through and rise above all those that vie for your space. And you’ll own it.
Importantly, the RG MARCOM focus remains one client at a time. It’s concentrated, with one point of contact for you; and our work comes with rates that will continue to be modest. One other thing – something that respects your own work-day agenda: we’re known to get it right the first time.
Robert provides marketing communications solutions that are driven first and foremost by influential and memorable writing. He has consistently mastered communications challenges that span the marketing spectrum, including promotional writing; core messaging, theming, and brand identity; slogan and tagline development; enterprise, product, and service naming; and communications plans. Robert’s gift for originality of thought, and his clear, comprehensive, and engaging writing style are appreciated by all audiences.
The Social Sciences
Robert is educated in the Social Sciences – majoring in English and Psychology at John Abbott College and McGill University in Montréal.
Diverse Clientele, Yet All With Communications in Common
With over two decades of senior communications experience, Robert has assisted a diverse array of clients with marketing, business development, and communications challenges. His proven creative and strategic communications skills have delivered results-driven marketing and communications solutions to a wide range of clients in hearing healthcare, healthcare diagnostics, homebuilding, manufacturing, consumer products /retail, telecommunications, professional sports (NHL Hockey), educational institutions, foundations, security software and systems, engineering, power systems, and non-profit organizations.
Robert’s extensive marketing background with the consumer products divisions of Dominion Textile, Labatt Ontario Breweries, and Mattel Canada underlies his expertise in strategic business communications, such as the development of communication plans, annual reports, corporate brochures, ads, direct mail, website content, catalogues, and more. Robert’s creativity has been demonstrated in other areas, too – writing and promotional assignments that have included coverage of the ’95 Juno Awards with David Foster and Céline Dion, and exclusive interviews with Duran Duran and Michelle Wright. He also has several book and music reviews in his publication portfolio.
Discovering and Memorably Projecting Identities
Robert’s value is enhanced through his intuitive and remarkably penetrating interviewing style that brings to the surface the essence of an organization regardless of size or nature, and its unique communications needs; and effectively presents relevant creative concepts that will reach, engage, and affect any audience. Robert’s exceptional creativity and innovative strategies for success are pivotal to his ability to generate communications solutions that are truly inspired.
Connect with us
Should you wish to contact Robert Goodfellow Marketing Communications please use the form to the right and we will get back to you as soon as possible.